Start From Zero: Build A Lucrative Business

Family Man Walt Is Comfortable, But Wants To Break Free

Jan 19, 2020
Discover the two essential skills every entrepreneur needs to thrive. Walt shares his aspirations for $20k MRR while discussing how to effectively serve blue-collar contractors. Learn about the significance of focusing on customer outcomes over mechanisms. The conversation delves into practical strategies for quick contractor payments and the importance of a mindset shift from survival to joy. Plus, find out how to engage deeply with potential customers for better insights and opportunities.
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ANECDOTE

AWeber: From Home Project To Big Building

  • Dane tells AWeber's origin story of converting an offline mailing habit into email software.
  • Tom built the first version himself targeting MLM marketers and it scaled from home to millions in real estate.
INSIGHT

Two Skills That Actually Matter

  • Success as an entrepreneur reduces to two core skills: sales and outsourcing.
  • Technicians fail because they over-index on mechanism and avoid selling and delegating.
ADVICE

Sell First, Build Later

  • Start simple: focus on sales first and outsource fulfillment.
  • Work one hour each morning selling while others run the delivery work.
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