Live at Tech Week: Delivering AI Products to Millions

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Jul 12, 2024

Guest

Gaurav Misra, Cofounder and CEO of Captions; Carlos Reina, Chief Revenue Officer of ElevenLabs; and Laura Burkhauser, VP of Product at Descript, discuss the rapid advancements in AI products and their real-world implications. They highlight challenges in designing user-centric AI solutions and the importance of data quality in model performance. The trio also explores how AI is transforming video editing and marketing strategies, while emphasizing the need for innovative safeguards against misuse. Their insights unravel the complexities of integrating AI in today’s market.

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INSIGHT

Poor Metric

Daily active use is a poor metric for customer value.
Focus on alternative metrics like time to expression and editing richness.

ADVICE

Solve Problems

Solve customer problems, don't just sell technology.
If your product doesn't solve a problem, users will leave.

ADVICE

Deep Tech

While design-focused companies have succeeded, deep tech integration offers differentiation.
Prioritize in-house model development for enhanced capabilities and user experience.

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Less than two years since the breakthrough of text-based AI, we now see incredible developments in multimodal AI models and their impact on millions of users.

As part of New York Tech Week, we brought together a live audience and three leaders from standout companies delivering AI-driven products to millions. Gaurav Misra, Cofounder and CEO of Captions, Carles Reina, Chief Revenue Officer of ElevenLabs, and Laura Burkhauser, VP of Product at Descript discuss the challenges and opportunities of designing AI-driven products, solving real customer problems, and effective marketing.

From the critical need for preventing AI misuse to ensuring international accessibility, they cover essential insights for the future of AI technology.

Resources:

Find Laura on Twitter: https://x.com/burkenstocks

Find Carles on Twitter :https://twitter.com/carles_reina

Find Gaurav of Twitter: https://twitter.com/gmharhar

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