TED Talks Daily Want to give a great presentation? Use ugly sketches | Martin J. Eppler
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Dec 13, 2024 
In this enlightening discussion, Professor Martin J. Eppler shares his expertise on how even the simplest, most 'ugly' sketches can revolutionize presentations. He emphasizes using visualizations to enhance creativity and decision-making at work. By embracing imperfect visuals, teams can foster collaboration and make complex ideas accessible. With practical tips on employing visual metaphors, Eppler illustrates how these techniques can inspire non-linear thinking and improve communication among colleagues.
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Fortress on Sand
- Eppler's boss summarized 40 slides into a single sketch of a fortress on sand.
- This visual metaphor improved client engagement and shifted the conversation's dynamics.
Embrace Ugly Visuals
- Make visuals ugly to encourage collaboration, avoiding the "museum effect".
- Provisional sketches invite improvement, unlike polished designs that discourage feedback.
Lead with Visual Metaphors
- Use visual metaphors to connect with existing knowledge and spark new ideas.
- Ensure metaphors are simpler than the concept, concrete, and relatable to the audience.