The View on Retail Media - and the State of Targeting - from Europe

Next in Media spoke with Alban Villani, CEO of Europe and Asia for Epsilon, about the state of ad targeting overseas, how that impacts spending trends and the growth of commerce media.

Takeaways

• Retail media is at the crossroads of multiple digital dimensions and has seen a significant acceleration in recent years.

• There is confusion around the potential applications of retail media outside of retail and whether companies should in-house the work or work with third parties.

• Privacy regulations, such as GDPR, play a crucial role in the European market, and Epsilon focuses on creating campaigns for individuals while ensuring GDPR compliance.

• Measurement in retail media is a key point of discussion, and identity resolution is essential for accurate tracking and attribution.

• Staying above the noise in the industry requires delivering honest and humble messages and explaining the value and impact of the work being done.

Guest: Alban Villani

Host: Mike Shields

Sponsored by: Epsilon

Produced by: Fresh Take