The (Surprising) Essential Skill for Architecture Firm Freedom

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Apr 25, 2025

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ANECDOTE

Lifeguard Training Taught Leadership

Jeff Hoover overcame multiple attempts over four years to become a certified lifeguard.
His training in life-or-death rescue situations taught him to operate on autopilot under pressure.

ADVICE

Diagnose with Trust and Honesty

Build trust and connection before addressing tough business issues.
Be willing to face the underlying pain points to unlock lasting firm improvements.

INSIGHT

Fear Blocks Delegation Success

Fear of delegation often stems from past failures where responsibilities were mishandled.
This fear leads owners to micromanage, stifling employee creativity and prompting staff turnover.

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Running an architecture firm can feel like being stuck—overwhelmed, overworked, and unsure how to get free. In this episode, Geoff Hoover, principal at Business of Architecture, shares what’s really holding firms back. Geoff’s path from engineering to sales and lifeguarding has given him a unique ability to spot the hidden issues firm owners often miss.

You’ll hear powerful stories that reveal why great design isn’t enough to build a successful business. Geoff shares the mindset shifts and leadership patterns that separate the firms that thrive from the ones that merely survive. This episode is packed with insights that could unlock a whole new way of working without giving up your weekends.

What you’ll discover:

What a lifeguard can teach you about running a business
Why “delegation” isn’t as easy as you think
The silent trap many successful firm owners fall into
A single sentence that could change your firm for the next 10 years

► Transcription: https://otter.ai/u/84J4DHRLa20Gw8sgCjKCPkVPmQI?utm_source=copy_url

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Carpe Diem!