Craft Beer Professionals Innovative Ways to Drive Taproom Traffic
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Oct 1, 2025 Join Victoria Howell, Director of Operations for MoMac Brewing, Ryan Hetzer, Operations Manager at Frothy Beard, and Adrian Pawliszko, co-founder of CIPO, as they explore innovative strategies to boost taproom traffic. They discuss the critical difference between hospitality and customer service, the power of food in driving repeat visits, and the effectiveness of unique events like trivia nights and city festivals. Plus, learn how to highlight partnerships through menu design and digital displays to attract diverse audiences!
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Make Consistency Non-Negotiable
- Prioritize consistency in beer, food, cleanliness, and service to build trust and repeat visits.
- Train teams to be proactive and anticipate guest needs instead of reacting to problems.
Train For Hospitality, Not Just Service
- Teach staff to practice hospitality, not just customer service, by noticing personal details and celebrating guests' moments.
- Make small personal touches to convert first-timers into lifelong customers.
Taprooms Are Experience Venues
- A taproom is primarily a venue for shared experiences where nothing should detract from guests' time together.
- Design the space so customers automatically think of it as the right place for celebrations or meetups.