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The AI in Business Podcast
Evolving Approaches to Competitor and Policy Fraud with AI - with Caitlin Hodges of Amazon
Jan 10, 2024
19:18
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Caitlin Hodges, Risk Manager at Amazon, discusses reducing policy fraud in eCommerce. She shares insights on tools to fight competitor fraud, detecting AI-manufactured negative reviews, and the impact of abusive behaviors on sellers and platforms. The podcast also covers fraud during peak shopping events and the use of AI in addressing fraudulent behavior in online marketplaces.
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Quick takeaways
- Detecting AI-manufactured negative reviews for competing products is crucial in fighting policy fraud in e-commerce.
- E-commerce platforms like Amazon need to adopt a proactive approach using AI to detect and prevent fraud before it occurs.
Deep dives
Competitor abuse in the e-commerce space
In this podcast episode, Caitlin Hodges, Risk Manager at Amazon, discusses the challenge of competitor abuse in the retail space, specifically in relation to vying for the top spot or 'buy box' on Amazon. She highlights the various forms of abuse, such as negative review abuse and inventory hold abuse, where competitors engage in tactics to undermine each other's sales. Caitlin emphasizes the importance of detecting and preventing these abusive behaviors to protect sellers and save costs for Amazon.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode