E608: Was Prime Day Really Down 40%? Early Results
Jul 14, 2025
Revenue trends from the recent Prime Day are analyzed, revealing mixed results for sellers. Did the shift to a four-day format truly boost sales? The discussion questions Amazon's bold claims of record-breaking figures amid initial reports of a 40% sales dip. Dave shares insights from his own brands and anonymous competitors, shedding light on who thrived and who struggled. The episode also highlights the importance of understanding brand performance through competitor analysis, offering listeners a chance to level up their e-commerce game.
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insights INSIGHT
Prime Day Expanded to Four Days
Prime Day expanded from two to four days in 2025 to increase sales opportunity.
Day one sales dropped as expected due to the extended event duration.
insights INSIGHT
Amazon's Ambiguous Record Claim
Amazon claimed Prime Day 2025 had record sales but gave no specific numbers.
'Record sales' likely refers to modest growth around 7%, aligned with Amazon's general growth rate.
insights INSIGHT
Most Brands Saw Sales Gains
Analysis of 10 tracked companies showed 8 had sales gains averaging 127% increase per day.
Two companies declined possibly due to seasonal effects or other factors unrelated to Prime Day.
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Dave reveals his brands' revenue numbers from Prime Day and talks about what the overall experience was for sellers on Prime Day, from large aggregators to smaller sellers. Did the transition from a two-day to a four-day format make more money than last year? Did it cause a dip? We examine whether Amazon's claims were BS in today's episode.
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Last year, Amazon's Prime Day results were lukewarm across the board with sellers seeing a 1.5x - 2x increase in sales except for a select few.
How was this year's Prime Day?
Well, Amazon claims that Prime Day 2025 was the biggest prime day ever compared to previous years. But is it really?
With Prime Day done and dusted, Dave reveals his brands' revenue numbers during the big shopping holiday to share how his experience was.
Dave also shares how 10 anonymous brands from various revenue numbers did during Prime Day, with data taken from SellerSnooper. Are Amazon's claims BS? Or are they technically correct? We find out in today's episode.
The Big Takeaway
Initial reports indicated a 40% dip in Day 1 sales.
Amazon claims that Prime Day 2025 was the biggest Prime Day ever.
8 out of 10 tracked companies saw sales gains during Prime Day, but how big were they?
Sellers reported varied performance, with some seeing modest gains.
Many sellers felt Prime Day performance was average this year.
Sellers should definitely be cautious about discounting heavily during Prime Day.
Timestamps
00:00 - Prime Day Overview and Initial Impressions
02:17 - Amazon's Shift to a Four-Day Event
04:41 - Analyzing Amazon's Sales Claims
07:03 - Performance Insights from Various Brands
09:01 - Seller Strategies and Experiences
11:17 - Overall Reflections on Prime Day Performance
As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.
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