In this thought-provoking discussion, Ed Winters, a vegan educator and content creator known for his impactful advocacy, shares his journey from consuming meat to championing animal welfare. He examines the cognitive biases that shape our dietary choices and how cultural norms often dictate our relationship with food. Ed emphasizes the importance of compassionate dialogue in vegan activism and explains how consumers can vote for change with their purchasing decisions. He also tackles the ethical implications of speciesism and the systemic issues surrounding animal treatment.
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Ed's Vegan Journey
Ed Winters grew up in a meat-eating family and loved KFC.
A news story about a chicken truck crash and a documentary called Earthlings led him to veganism.
insights INSIGHT
The Ostrich Effect
The "ostrich effect" describes our tendency to ignore uncomfortable information.
Ed's girlfriend encouraged him to confront the reality of animal suffering, leading to his veganism.
question_answer ANECDOTE
Judgmental Veganism
Ed initially struggled with being a judgmental vegan, mirroring the stereotype he wanted to avoid.
A conversation with hunters made him realize the importance of thoughtful communication and empathy.
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Jay Shetty sits down with Ed Winters to uncover his path to veganism, from regularly eating chicken burgers to becoming one of the world’s leading advocates of switching to a vegan lifestyle. We discuss the influence our cognitive biases & cultural habits have on our lifestyle choices, what actually constitutes animal cruelty & what we can do about it, and how we can vote for change with the dollars we spend at the grocery store.
Ed Winters is a vegan educator, public speaker and content creator, widely known for his viral debates, speeches, and video essays. He has given speeches across the world, including at the University of Cambridge, EPFL, Google NYC and Google Zürich. Ed has also debated numerous times on live television and radio, and has been featured on the BBC, ITV and LadBible. He also co-founded The No Catch Co. in 2021, an ethical vegan fish and chip shop company taking on the traditional British fish and chip shop model & wrote his debut book This is Vegan Propaganda (And Other Lies the Meat Industry Tells You).
On Purpose with Jay Shetty 
