From Price Intelligently to ProfitWell: How a SaaS company evolves with Patrick Campbell

Patrick Campbell is something of a pricing guru in the SaaS world. He wasn’t always though. It was a job he had for a short period after he had spent time in Google and the Intelligence services in Washington DC, that showed clearly to him the sort of impact even small price alterations can have on the bottom line.

A statement more valid than ever in the subscription economy. So six years ago, young and without family commitments, Patrick decided to give entrepreneurship a go and see what he could build with his background in econometrics and math and curiosity for price elasticity. Price Intelligently was born. Patrick gave himself 9 months to see if there was something and he could make a viable business out of it.

Six years later, the company has rebranded to ProfitWell and is going from strength to strength.

Listen on to learn:

• Why professional services and product need to go hand in hand
• What has been the evolution of ProfitWell
• Why ProfitWell relies on a freemium model

Patrick is joining us for SaaStock, running a pricing workshop and bringing a couple of new talks, including a very personal one about battling with cancer throughout the whirlwind journey of growing ProfitWell. We will have many more pricing and metrics talks during SaaStock and you are sure to leave much better equipped to tackle them.

You can still book your ticket for SaaStock. Do so before October 1st to save €200

Check out the other ways SaaStock is helping SaaS founders move their business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Book tickets: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)