The Marketing Millennials

SPECIAL SERIES: LinkedIn’s Latest Changes | Bathroom Break #45 🚽

Mar 3, 2025

The hosts dive into LinkedIn's latest updates, highlighting powerful new metrics for newsletters and comment interactions. They discuss strategies to leverage comments for boosting visibility and engaging your audience effectively. Visual content is key—the podcast shares tips on using images and videos to stand out in the feed. Lastly, the influence of AI content is explored, emphasizing the importance of authenticity in your online interactions. Tune in for quick tips to hack your LinkedIn presence!

11:17

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Episode notes

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Quick takeaways

LinkedIn's new metrics for newsletters allow marketers to track engagement and justify their strategies with data-driven insights.

The ability to see comment impression counts on LinkedIn helps marketers refine their content approach based on viewer interaction.

Deep dives

The Importance of LinkedIn Newsletters

LinkedIn has introduced metrics for its newsletters, allowing users to track the number of sends and email open rates. This change is beneficial for marketers, as it provides concrete data to justify newsletter initiatives and report outcomes to stakeholders. With these metrics, marketers can gauge engagement and decide whether to continue or adjust their newsletter strategies. The ability to provide measurable insights will also facilitate sponsorship opportunities for creators, making their newsletters more appealing to brands.

Intro

2min

Unlocking Insights: LinkedIn's New Metrics for Newsletters and Comments

2min

Leveraging Comments for LinkedIn Growth and Engagement

2min

Maximizing Visibility with Visual Content on LinkedIn

2min

Navigating AI Content on LinkedIn: Tips and Insights

2min

LinkedIn made some changes. Have you noticed?

Daniel and Jay are tackling Marketers’ favorite platform, LinkedIn. From new features on their newsletter capabilities to going deeper in email, there are little nooks and crannies to keep note of. How are these changes going to impact comment strategy? Are newsletter invitations to every connection actually hurting your newsletter?

Plus, how do you take your TikTok brain and apply it to LinkedIn’s short form video feature?

This short ‘n sweet Bathroom Break is all about hacking LinkedIn. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

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YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com