The Marketing Millennials SPECIAL SERIES: LinkedIn’s Latest Changes | Bathroom Break #45 🚽
10 snips
Mar 3, 2025 The hosts dive into LinkedIn's latest updates, highlighting powerful new metrics for newsletters and comment interactions. They discuss strategies to leverage comments for boosting visibility and engaging your audience effectively. Visual content is key—the podcast shares tips on using images and videos to stand out in the feed. Lastly, the influence of AI content is explored, emphasizing the importance of authenticity in your online interactions. Tune in for quick tips to hack your LinkedIn presence!
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Use LinkedIn Newsletter Metrics
- LinkedIn now publishes newsletter metrics, including open rates and deliverability.
- Use these metrics to assess newsletter performance and report to stakeholders or sponsors.
Leverage Comment Impressions
- LinkedIn now shows impression counts on comments, offering insights into content performance.
- Use comment impressions as a signal for future content ideas and test different approaches.
Spacing Out Comments
- Daniel Murray experiments with spacing out comments on LinkedIn to take up more visual space.
- He believes that occupying more real estate in the feed can increase visibility, similar to using images or videos.