The Best One Yet 🍫 “Reese’s won Thanksgiving” — Hershey’s voice share. Lucid’s trophy room. Walmart’s Christmas cruise.
Nov 17, 2021
Reese’s is making waves with its new peanut butter pie, definitely a holiday hit! Lucid Motors is stepping up in the electric vehicle race, challenging the big names. Meanwhile, Walmart cleverly combines its financial updates with festive cheer, easing holiday shopping worries. The discussion also highlights the power of voice share in marketing, showcasing how brands connect with consumers.
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Reese’s Thanksgiving Pie Gimmick
- Hershey's launched a limited-edition Reese's Thanksgiving Pie, selling only 3,000 units.
- The pies quickly sold out, generating significant media buzz and raising questions about the CEO potentially buying them all.
Voice Share Over Market Share
- Focus on voice share, the percentage of industry PR, in addition to market share.
- Hershey's Thanksgiving pie gimmick aimed to generate buzz and media coverage rather than significant revenue.
Lucid's Accomplishments and Valuation
- Lucid Motors, backed by Saudi Arabia, achieved several milestones, including longest range and fastest charging for an EV.
- Despite limited sales, Lucid's stock soared, surpassing Ford's valuation, highlighting investor enthusiasm for Tesla-like companies.