The Best One Yet cover image

🍫 “Reese’s won Thanksgiving” — Hershey’s voice share. Lucid’s trophy room. Walmart’s Christmas cruise.

The Best One Yet

00:00

Innovative Marketing Strategies: From Confection to Electric Vehicles

This chapter explores Hershey's successful launch of the Reese's Thanksgiving pie and the significance of 'voice share' in marketing. It also discusses Lucid Motors' advancements in the electric vehicle sector and Walmart's unique approach to its holiday inventory and earnings report.

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