
🍫 “Reese’s won Thanksgiving” — Hershey’s voice share. Lucid’s trophy room. Walmart’s Christmas cruise.
The Best One Yet
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Innovative Marketing Strategies: From Confection to Electric Vehicles
This chapter explores Hershey's successful launch of the Reese's Thanksgiving pie and the significance of 'voice share' in marketing. It also discusses Lucid Motors' advancements in the electric vehicle sector and Walmart's unique approach to its holiday inventory and earnings report.
Play episode from 05:45
Transcript


