Inside Aesthetics Kian Moini - 'Inside the design & launch of Sydney's newest aesthetic clinic' - #143
Episode 143 hosts Kian Moini, owner and operator of a newly launched aesthetic clinic called 'Q-Tox' in Sydney, Australia. We discuss the ups, downs and in-betweens of conceptualising and creating a new aesthetic clinic in a very competitive market - covering everything from the design and fit-out, signature scents, financing and recruitment.
As a new entrepreneur in the space, Kian walks us through his journey from the initial concept to his imminent opening in October 2021 - creating an ultra-modern, injectables-only clinic that aims to stand out from the crowd.
We cover:
- The current injectables market in Australia, particular post-lockdown
- Deciding on the location of the clinic and the advantages of building in a shopping mall
- How to stand out form the crowd and the importance of doing your market research
- Deciding when and what to outsource
- Digital marketing, social media and the importance of adding your own personal touch
- Tips for finding and retaining quality staff
- Incorporating a plastic surgery referral service into an injectables clinic
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