

The science behind DORA | Derek DeBellis (Google)
14 snips May 7, 2024
Derek Debellis, lead researcher on Google's DORA team, discusses the science behind DORA's research, including defining outcomes, survey design, model analysis, and survey development. He also talks about the nuances of literature review, benchmarks, and balancing data limitations with method sensitivity.
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Derek's Background
- Derek DeBellis's path to DORA involved working on similar research at Microsoft.
- He used structural equation modeling, surveys, and user data analysis.
Surveys vs. Logs
- Surveys balance qualitative depth with scalable insights, capturing wider population variance.
- Unlike logs, surveys provide context and a narrative behind user behavior.
Derek's Path to UX Research
- Derek's background is in experimental psychology, with a focus on existential psychology.
- He transitioned to quantitative UX research after realizing limited academic opportunities.