Masters of Scale Rapid Response: Transforming an idea into a movement overnight, w/Black Women For Black Lives co-founder Tokunbo Koiki
Mar 19, 2022
In this discussion, Tokunbo Koiki, co-founder of Black Women for Black Lives and a passionate social worker, shares her inspiring journey from outrage to action. After witnessing the struggles of African students fleeing Ukraine, she and her team mobilized to create an aid organization within just a weekend. They utilized community networks to provide crucial support, raising funds rapidly while maintaining transparency. Tokunbo emphasizes the power of collective action in shaping narratives and fueling humanitarian efforts to create lasting change.
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From Observer to Activist
- Tokunbo Koiki saw Corinne Skye's tweets about helping African students flee Ukraine and offered support.
- Koiki leveraged her fundraising experience, having previously used GoFundMe for another cause.
Connecting with Co-founders
- Patricia Daley, a barrister and activist, also contacted Corinne Skye offering fundraising assistance.
- The three women, initially strangers, formed a group on Twitter to coordinate their efforts.
Fundraising Challenges and Success
- GoFundMe initially didn't allow the campaign, suggesting donations to larger NGOs instead.
- Koiki created a PayPal pool, exceeding initial targets and showcasing public support for their cause.