Spilling the deals on '618' ecommerce shopping day
Jun 18, 2024
27:04
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Unboxing enthusiast Heyang, ecommerce expert Li Yi, and mathematical genius Yushun discuss trends in eco-friendly shopping, second-hand goods trading, consumer preferences, AI integration in gadgets, emotional value consumption, and the inspiring success story of a vocational school student excelling in a prestigious mathematics competition.
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Quick takeaways
Chinese consumers prioritize eco-friendly products during the June 18th e-commerce day, reducing carbon footprint.
Consumers show a growing interest in purchasing AI-powered devices for innovative experiences.
Deep dives
Environmentally Conscious Consumer Trends
Consumers in China are showing a significant rise in environmental consciousness during the June 18th e-commerce promotional day, with over 74% prioritizing eco-friendly products. Platforms like Xianyu report a surge in secondhand item trade, leading to a reduction of 3.1 million tonnes of carbon dioxide. Younger generations are embracing green consumption, opting for sustainable products like energy-efficient appliances and eco-friendly items.
Shift Towards AI-Powered Technology
Chinese consumers are increasingly purchasing trendy 3C products, such as computer communication and consumer electronics, during the June 18th shopping festival. Over 80% prefer buying from JD.com, with 60% open to exploring new AI-powered offerings. The integration of AI technology into devices is becoming popular, providing users with unique experiences and enhanced personal assistants.
Consumption Trends and Emotional Value
Consumers, particularly Gen Z and millennials, are willing to pay for emotional value in products, moving beyond brand labels. Nearly 60% acknowledge the existence of emotional value consumption, seeking joy and satisfaction from purchases. Products designed to evoke emotions can attract consumers, reflecting a shift in consumer mindset towards considering emotional value alongside product features.
Savvy shoppers, time to assemble! We are unboxing the spoils of June 18th, a major ecommerce promotional day! From green buys to AI vibes, seasoned Chinese online shoppers vote with their wallets. What are this year's biggest ecommerce shopping trends? /The unlikely mathematical glory of a vocational school genius (15:35). On the show: Heyang, Li Yi & Yushun
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