Exploring how younger consumers are embracing emotional value consumption by seeking joy and satisfaction from their purchases, even if unconventional. The chapter also delves into a marketing strategy leveraging emotional connections to drive higher pricing.
Savvy shoppers, time to assemble! We are unboxing the spoils of June 18th, a major ecommerce promotional day! From green buys to AI vibes, seasoned Chinese online shoppers vote with their wallets. What are this year's biggest ecommerce shopping trends? /The unlikely mathematical glory of a vocational school genius (15:35). On the show: Heyang, Li Yi & Yushun