Creator Science #290: Behind The Scenes: My End of Year Retro
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Jan 20, 2026 The host dives into a year-end reflection, highlighting December as a record revenue month. They share insights on their signature product lab launch and reveal challenges faced in 2025. An amusing story about a life-changing chair experience also emerges. Discussions on the transition to video podcasts, personal goals, and health improvements create a vivid picture of their creative journey. The host ponders redefining success beyond revenue while balancing community engagement and innovative content creation.
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Strong Year-End Revenue
- December was the highest revenue month of the year and strengthened annual performance despite a down year overall.
- Annual revenue landed near $767,000 with membership growth and affiliate gains offsetting declines in digital products and sponsorships.
Turn Live Cohorts Into Memberships
- Use live cohorts to convert participants into paying community members by delivering value during and after the course.
- Convert bootcamp content into on-demand courses inside the community to sustain engagement and onboarding.
AI-Powered Strength Program
- Jay restarted strength training with AI-guided workouts from Claude and tracked progress in a spreadsheet.
- The AI recommended weights and reps and answered quick nutrition questions, making the program practical and motivating.