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Freelanceology

Episode 28: Being Really Ridiculously Good At Sales With Jacob McMillen

Sep 21, 2022
Jacob McMillen, a savvy copywriter and freelance writing coach, dives into the art of sales for freelancers. He shares his door-to-door sales journey, emphasizing resilience and the power of cold pitching. McMillen also discusses the importance of adopting a consultant mindset and leveraging AI to boost productivity. He critiques conventional wisdom about pricing, urging a focus on value and effective positioning instead. With insights on maintaining a positive attitude, he provides freelancers with tools to enhance client relationships and navigate their careers successfully.
37:33

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Mastering sales skills through direct experience is crucial for freelancers to build resilience and effectively meet client needs.
  • Adopting a consultant mindset allows freelancers to identify upsell opportunities, enhancing client relationships and increasing overall income.

Deep dives

The Importance of Sales Skills in Freelancing

Success as a freelancer heavily relies on mastering sales skills, as highlighted by the guest's experience in direct sales before transitioning to copywriting. His summer spent selling educational materials door-to-door taught him not only how to pitch but also how to truly listen to clients' needs. This experience ingrained in him the understanding that if he persistently sends enough pitches, he is statistically guaranteed to land work. The psychological resilience gained from pushing through challenging situations became a foundational aspect of his professional identity.

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