Season 9 | Ep 106 | Researching Your Market - Validating Your Offer

Is your offer something that your ideal client really wants to buy? Is your offer something that your ideal client really wants to buy? Is it useful and something they will invest in and pay the price you’re charging? If unsure, you may want to do some market research to validate your offer.  

In this episode of The Agency Blueprint, I explain the questions to ask yourself about your offer and how it impacts your ideal client. I also explain how to research your market and use your ideal client’s feedback to validate your offer and potentially make a sale.  

Don’t miss the episode to learn more about validating your offer, positioning yourself, and being confident about your sale!  

Key Questions:   

• [00:38] Is your offer truly resonating with your market, and how can you validate that offer? 
• [01:43] Does your offer solve a major business problem for your ideal client, and is it something they’re currently experiencing pain over? 

What You’ll Discover: 

• [00:38] The questions to ask yourself about your offer to understand how it impacts your ideal client’s life. 
• [03:01] How to contextualize an offer for your ideal client to have them feel what it would look like.  
• [05:18] Reach out to people in the space and ask questions related to your service.   
• [09:08] How to use the information you collect to adjust how you’re positioned, structured, and selling based on the feedback.   
• [09:51] How to curate your pitch based on feedback, present it to your ideal client, and potentially make a sale. 

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