Dig In 30. Ajit Ghuman on Pricing Strategy, the GBB Model & Free Trials30.
Dec 15, 2021
35:11
Ajit Ghuman is the author of bestselling book, Price to Scale, and currently leads Product Marketing at Narvar. We brought him on to pick his brain on how technology companies should approach building their SaaS pricing. It's a fascinating episode. Tune in to learn:
- Who should be involved in crafting SaaS pricing
- How to assess which pricing strategy makes sense for your business
- How and when product marketing and sales should be involved in pricing strategy
- Why the GBB (Good, Better, Best) model for SaaS pricing doesn't always work
- The approach that Ajit takes to researching which features matter within which pricing packages
- How the cost implications of usage-based pricing means experimentation is crucial
- Why you should be charging for trial plans