Business Wars Dating App Wars | Lighting Up Match.com | 1
Jul 22, 2020
In 1995, online dating is seen as a sleazy joke, but Match.com emerges to change the game. Founder Gary Kremen faces skepticism as he ignites a digital romance revolution. The first date of Shannon and Chad showcases how connections evolve through technology. As interest grows, the competitive dating landscape heats up, influenced by pop culture hits like 'You've Got Mail'. Match.com's reign is challenged by newcomers like eHarmony, all vying for love in a rapidly transforming market.
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Shannon's Match.com Date
- In 1997, Shannon met a man, Chad, from Match.com for a date.
- He seemed perfect, but she discovered he was married and his wife "was into chicks".
Kremen's Dating Frustration
- Gary Kremen, a Stanford grad, found traditional dating methods inefficient and costly.
- This frustration sparked his idea for an online dating platform.
Kremen's Vision for Online Dating
- Kremen recognized the internet's potential beyond research and saw an opportunity to connect people.
- Data-driven matching would set online dating apart from traditional methods.