Business Wars TikTok vs Instagram | Dance, Dance, Revolution | 3
Dec 7, 2020
In August 2016, Instagram's founders launch a bold new feature inspired by Snap, facing pressure from Facebook and critics. Meanwhile, TikTok starts its rise, having acquired Musical.ly and threatening Instagram's dominance. Tensions brew within Instagram as co-founders clash with Mark Zuckerberg, leading them to contemplate new ventures. The competition heats up with TikTok's aggressive global strategy, setting the stage for a tech showdown that reshapes social media.
AI Snips
Chapters
Books
Transcript
Episode notes
Instagram Copies Snapchat
- In August 2016, Instagram copied Snapchat's "Stories" feature.
- This was a direct order from Mark Zuckerberg, who was determined to compete with Snapchat.
Gen Z and Ephemeral Content
- Gen Z users desired ephemeral content, driving Snapchat's popularity.
- They wanted to share freely without leaving a permanent digital trail.
Zuckerberg's Motivation
- Zuckerberg tried to buy Snapchat for $3 billion, but Evan Spiegel refused.
- This rejection fueled Zuckerberg's determination to outcompete Snapchat, leading to the "Stories" copy.
