Using Organic Content to Support Advertising

The photo was perfect.

The beads of sweat brilliantly illuminated, the chalk dust billowing through the air. At the center, your buddy hitting a PR clean. So why does it only have three likes?

Social-media algorithms are constantly changing, and the dance between paid and organic marketing can seem complicated and confusing. Neither paid nor organic posts are enough on their own: You have to use them both in complementary ways to build your audience, get people to trust you and eventually get them to buy.

In this episode, marketing expert Mateo Lopez will demystify the process and give you actionable steps for creating paid ads and organic content that work well together. You'll also learn why he never boosts organic posts.

Links:

Free Tools
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The Clogs in Your Funnel: And How to Kill Them
How to Start a Business Blog—and Fill It

Contact:

mateo@twobrainbusiness.com
mike@twobrainmedia.com

Timeline:

1:41 – Is organic reach dying?

7:20 – And if so, what’s the point of it?

7:51 – The importance of organic content for ad algorithms.

9:05 – Using organic content to build an audience.

11:24 – How organic marketing directed to warm leads can result in more conversions.

13:35 – What you can learn from Doritos’ crazy bold ad campaign.

16:16 – Using organic materials to build trust.

18:42 – How organic content can improve retention.

19:24 – Organic content as a testing ground for paid ads.

22:01 – Why Mateo doesn’t boost posts.

23:19 – Congruity in your messaging: Make sure your ads and organic content share a consistent narrative.

28:08 – Using blog posts and pictures to pad paid campaigns.

31:33 – Produce content regularly to prime the pump.

33:20 – How to start producing content and the Power of 10.