Evernest Property Management Show (Formerly 300 to 3,000)
Episode 128: The Art of Growing Through Giving with Mark Ainley
May 27, 2024
Mark Ainley of GC Property Management in Chicago shares insights on the art of giving in real estate investing, creating memorable client experiences, leveraging knowledge for marketing, and the success of his Chicago-focused podcast. The episode also discusses sales strategies, lead generation, and the value of authenticity and transparency in content creation.
40:38
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Quick takeaways
- Adding value and creating memorable experiences increases customer retention.
- Podcasting is a valuable tool for providing information, education, and building a community.
Deep dives
Transitioning from Property Management to Real Estate Investing
Transitioning from property management to real estate investing offers a unique perspective on all positions in real estate. The host shares the process of hiring a business development manager (BDM) to take over sales role. The conversation highlights the importance of simplifying the business for scalability and focusing on operational efficiencies for future growth.
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