Plain English with Derek Thompson Ben Smith on the Future of News, How to Start a Media Company, and Why TikTok Is a Time Bomb
Oct 26, 2022
Ben Smith, co-founder and editor-in-chief of Semafor, shares insights on the evolution of journalism and the challenges of launching a new media company. He highlights how modern news is reminiscent of the 19th century and discusses the critical balance between facts and opinions. The conversation dives into TikTok's overlooked role in media today, exploring its influence on youth culture and the complexities of maintaining journalistic integrity amidst changing landscapes. Smith's vision for transparent reporting is refreshing in today's media climate.
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Ben Smith's Career Trajectory
- Ben Smith's career reflects the evolution of media, from print to blogs, social media, and now newsletters.
- He worked at Politico during the rise of blogs, BuzzFeed during the social media boom, the NYT during the subscription era, and now Semaphore.
News Media Cyclicality
- The news business is cyclical, swinging between bundling and unbundling content.
- Modern subscription models resemble 19th-century news, funded by individuals rather than mid-20th-century advertising.
Semaphore's Pitch
- Semaphore's pitch focuses on transparent journalism, diverse views, and global perspectives.
- It emphasizes individual reporter brands and direct audience engagement, addressing consumer dissatisfaction with existing news.