Omar Hamdi: Leveraging PR To Build Your Brand

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Nov 27, 2025

Omar Hamdi, founder of Pathos Communications and a BAFTA-winning former BBC presenter, shares his expertise in leveraging technology for public relations. He discusses how businesses can define their PR goals to enhance visibility, emphasizing the democratization of media through tech. Omar highlights the need for verification in media to build trust and contrasts earned media with social content. He stresses the importance of consistency in media engagement and outlines common PR mistakes to avoid, showcasing how strategic PR can drive measurable results.

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INSIGHT

Media Tech Democratizes PR

Media tech now lets almost any business with a real story engage mainstream publishers.
Omar Hamdi argues technology can match stories to the right editor and democratize PR access.

ADVICE

Use Tech To Replace Rolodex Guesswork

Use PR tech to match stories to publishers instead of relying only on personal media relationships.
Omar Hamdi explains technology replicates the old PR 'Rolodex' at scale.

INSIGHT

Social And Media Are Complementary

Social content and media coverage serve different but complementary funnel roles.
Omar Hamdi positions social as immersion and publishers as credibility validators upstream.

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Nick welcomes media expert Omar Hamdi from Dubai to discuss the evolving landscape of media coverage, publicity, and public relations.

With a rich background in traditional media and a passion for technology, Omar shares insights on how businesses of all sizes can leverage media tech to enhance their visibility and authority. The conversation delves into the importance of strategic intent behind media engagement, the role of verification in building trust, and the complementary relationship between personal branding and media coverage

KEY TAKEAWAYS

Before engaging with media, it's crucial to define the purpose of the PR efforts. Understanding what you want to achieve and who you want to reach can significantly enhance the effectiveness of media coverage.
The landscape of media has evolved with technology, allowing businesses of all sizes to access PR opportunities. Utilising media tech can streamline the process of matching stories with the right publishers, making PR more accessible.
Leveraging media coverage can enhance a business's authority and credibility. When reputable publications endorse a brand, it adds a layer of trust that can influence potential customers' decisions.
Consistency in media engagement and content creation is essential. Building a brand's presence takes time, and results may not be immediate. It's important to trust the process and remain committed to long-term strategies.

BEST MOMENTS

"If you use technology in the right way, you can make PR accessible to businesses of every size."

"The point of the media is in the verification... That's why it's such a letdown when... an esteemed organisation like the BBC edits an interview."

"You need to be doing multiple things. You need to be leveraging the sources that align with what your goals are."

"The biggest mistake is doing it without any of those things, not knowing why you're engaging with the media."

GUEST RESOURCES

Omar's LinkedIn Profile: linkedin.com/in/omar-e-hamdi

Pathos Communications Website: https://payonresultspr.com/

VALUABLE RESOURCES

To get your copy of Nick’s new book, go to ⁠http://bit.ly/4ngC2hO

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Nick’s LinkedIn: https://www.linkedin.com/in/realnickbradley

Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.

He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.

This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/