The GaryVee Audio Experience Why Are You Not Putting in Your 30 Hours of Homework?
Dec 8, 2021
A compelling keynote reveals why understanding social platforms is crucial for success today. The transformation of industries through blockchain is discussed, highlighting the need for education in decentralized tech. The speaker emphasizes that marketing strategies must adapt to social media trends like TikTok and LinkedIn. Creativity is key for effective advertising, especially in legal fields. The talk encourages embracing new technologies to maintain relevance and seize opportunities in an ever-changing landscape.
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Invest in Understanding Attention
- Invest time in understanding current attention spaces like TikTok.
- Curiosity and a few hours of research can reveal valuable opportunities.
TikTok's Untapped Potential
- Many dismiss TikTok as a kids' platform without investigating its potential.
- The 35-55 age group's growth on TikTok is substantial, comparable to early Facebook.
Prioritize Branding
- Focus on branding, as it's the key driver of growth in any business.
- Shift from a sales-focused mindset to a marketing and brand-building approach.