Key Points on Direct Import and Pricing Competitively

Matt discusses the challenges and strategies of pricing large, heavy items competitively in the market, particularly in relation to direct import. He highlights the advantages of direct import in terms of cost savings and managing sourcing during challenging periods like the pandemic. Additionally, he explains the impact of Amazon's focus on profitability and the changing landscape of big and bulky items. He also mentions the need to evaluate bottom-line profitability, taking into account factors like advertising costs and the rise of Amazon's ad revenue.