
Online Selling Partner Podcast
Episode #13 - Matt Krueger: From Sneakerhead to E-Commerce Dynamo: Unveiling the Secrets of Success
Oct 31, 2023
Matt Krueger, a seasoned expert with 15+ years in the industry, discusses his e-commerce journey and how he tackled challenges in a shifting market. Topics include oversized product challenges and price competition, e-commerce excellence, and building a successful global marketplace organization.
23:58
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Quick takeaways
- Direct import of large, heavy items offers cost savings and better sourcing management, especially during challenging periods like the pandemic.
- Analyzing data at the ASIN level and optimizing products for e-commerce are crucial for maximizing profitability and staying competitive.
Deep dives
Key Points on Direct Import and Pricing Competitively
Matt discusses the challenges and strategies of pricing large, heavy items competitively in the market, particularly in relation to direct import. He highlights the advantages of direct import in terms of cost savings and managing sourcing during challenging periods like the pandemic. Additionally, he explains the impact of Amazon's focus on profitability and the changing landscape of big and bulky items. He also mentions the need to evaluate bottom-line profitability, taking into account factors like advertising costs and the rise of Amazon's ad revenue.
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