Business Wars Flipping the Bird: Elon vs Twitter | Maximum Amazing | 1
Inside the Private Airbnb Meeting That Changed Twitter Forever
Elon Musk, after quietly acquiring over 5% of Twitter shares, gave the company's board an ultimatum: give him a board seat, or he'd buy Twitter or start a rival platform.
To avoid conflict, Twitter's chair Brett Taylor and CEO Parag Agrawal met Musk in a secluded Airbnb filled with tractors and donkeys near the San Jose airport. They offered him a seat on the board to keep control.
This meeting marked the starting point of a high-stakes drama that would unfold over the next year, shaking Twitter internally and externally, putting reputations and the platform's future at risk.
Brett Taylor's reactions from the meeting highlight how unexpected and tense this situation was as Elon arrived with a bold strategy and increasingly aggressive acquisition plans.
Secret Airbnb Board Meeting
- Brett Taylor and Parag Agrawal met Elon Musk at a rustic Airbnb to discuss Musk joining Twitter's board.
- This unusual setting was chosen for privacy amid Musk's stake buying ultimatum to the board.
Employee Reaction to Musk's Stake
- Jim Redmond learned of Musk's Twitter stake through Twitter itself and was initially uncertain about Musk's impact.
- He saw Musk neither as a hero nor a monster but as an interesting figure.