Episode 63: Joaquim Lecha - CEO of Typeform: Creating World Class User Experience

In this episode, Joaquim Lecha, CEO of Typeform, talks about the company's mission to make online interactions more human and shares insights into their innovative approach to collecting zero party data. He also highlights the launch of Formless, an AI-powered form builder, and the future of digital interaction. Kim emphasizes the importance of thoughtful design and balancing technology with human connection. He shares his experiences as a leader and the valuable lessons he has learned. Additionally, Kim provides a glimpse into his personal life and hobbies outside of the business world. Takeaways 1.Typeform's mission is to make online interactions more human by creating a conversational and personalized experience. 2.Zero party data, which is information provided directly by the individual, is crucial for understanding and engaging with customers. 3.Formless, Typeform's AI-powered form builder, creates a more conversational and human-like interaction. 4.Thoughtful design is essential for creating a seamless user experience and building a strong connection with customers. 5.The future of digital interaction will involve more asynchronous, multi-modal, and AI-enabled experiences. 6.Creating true fans of the brand is about being customer-centric, empowering customers, and providing personalized experiences.