Shopify Masters How To Start a Clothing Brand from Scratch
Sep 19, 2024
Ariane Goldman, founder of Hatch and a trailblazer in maternity fashion, shares her inspiring journey from personal need to brand creation. She delves into the importance of authentic communication with customers and how emotional connections can redefine maternity wear. Goldman discusses early marketing strategies that paved the way for her brand's success, alongside the significance of community engagement and adaptability in a competitive market. Collaborations and trust in brand partnerships are also highlighted as keys to thriving in the fashion industry.
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Hatch Origin Story
- Ariane Goldman, founder of Hatch, couldn't find desirable maternity clothes during her pregnancy.
- This personal need inspired her to create a brand that addressed this gap in the market.
Pregnancy as Taboo
- Pregnancy was once a taboo subject, with limited media representation and societal acknowledgment.
- Ariane Goldman saw this as an opportunity to empower pregnant women and celebrate their strength.
Early Marketing Strategies
- When Hatch launched, Ariane Goldman relied on PR and gifting strategies to market her brand.
- An article in The New York Times provided a significant boost, leading to increased sales and brand awareness.