Authority in the Wild #62 - Influencer & Affiliate Marketing: The Shortcut to Business Growth? /w Enelin Toneva
Enelin Toneva is the CEO & Founder of Vivian Agency, an influencer and affiliate marketing agency. Since 2018, they have launched 40+ affiliate programs, onboarded 8k affiliates, and generated over $12 million in revenue for their clients. She is a speaker & consultant on growing businesses with affiliate programs and influencer marketing.
In this episode of The Nomad Solopreneur Show, Enelin breaks down the distinctions between influencer marketing, affiliate marketing, referrals, and partnerships, highlighting their importance and how businesses can utilize them to their advantage.
This talk explores key points in influencer marketing like the value of engagement over followers, spotting fake interactions, and working well with influencers. Enelin shares insider info on how to run successful campaigns and the tools they use to assess partnerships. The chat also covers topics like the rise of AI influencers, the broad world of consumer and business marketing, and future insurance plans for nomads.
🟪 Important Timestamps
(00:00) Trailer
(10:40) Negotiating with Influencers
(14:11) The Influencer Marketing World
(18:30) Validating your Idea Case Study on Gabe Marusca
(25:11) Running a Affiliate Marketing Business
(30:41) AI Influencers
(36:51) Global Safety Net for Nomads and Remote Workers
(42:04) Start a Partnership Program in Less Than One Week
🟪 Connect with Enelin Toneva
- Influencer Marketing Agency: https://www.vivianagency.com/
- LInkedIn: https://www.linkedin.com/in/enel1n/
- Nomad Insurance SafetyWing: https://gabe.li/safetywing
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🟪 Connect with Gabe Marusca - https://www.gabemarusca.com/bio
Until Next Week,
Pura Vida!