The LinkedIn™ Branding Show It's Time To Settle The Personal Branding vs Company Brand Debate (With Receipts)
Jul 31, 2025
The debate between personal branding and company branding takes center stage, advocating for a harmonious blend of both to maximize visibility on LinkedIn. The hosts explore how the two can work together, emphasizing the importance of trust and legitimacy through company pages. Strategies for collaboration between personal and company identities reveal how this synergy can enhance audience engagement and brand credibility. Listeners gain insights into actionable steps for integrating personal and company branding effectively.
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Personal vs Company Page Reach
- Personal posts on LinkedIn typically reach about 10% of connections, whereas company page posts reach only about 2%.
- This difference drives advice favoring personal branding for greater visibility but overlooks company brand value.
Risk of Ignoring Company Brand
- Solely focusing on personal branding risks losing audience when employees leave a company.
- Company pages build trust and credibility, making them essential alongside personal brands.
Company Brand Strength in Numbers
- Large company pages often have more followers than the CEO's personal page despite the CEO's fame.
- Strong brands are built by individuals embodied within the company, showing branding is a collective effort.
