The Vergecast The tech YouTuber who opened a coffee shop
10 snips
Oct 20, 2024 
David Cogen, a tech YouTuber and creator of TheUnlockr channel, shares his journey of becoming a coffee shop owner with Coffee Check in Brooklyn. He discusses the balancing act of content creation and entrepreneurship, the challenges of maintaining viewer engagement while running a café, and how he integrates coffee culture into his videos. Cogen reflects on the rewards and struggles of this dual life, revealing insights into navigating burnout and preserving authenticity in both his YouTube content and coffee shop experience.
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Coffee Check Origin
- David Cogen, known as TheUnlockr on YouTube, integrated coffee into his tech videos during the pandemic.
- Initially unintentional, "coffee check" became a recurring bit after positive audience feedback.
Coffee Passion
- David Cogen admits to being a "coffee snob."
- This passion influenced his decision to open a coffee shop.
Coffee Shop Genesis
- David Cogen decided to open a coffee shop after his creator space lease ended.
- The idea evolved from a roastery to a coffee shop due to the space's street access.