The tech YouTuber who opened a coffee shop
The Vergecast
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From Tech to Brew: A Journey into Coffee Business
This chapter chronicles the transition from being a tech YouTuber to opening a coffee shop, highlighting the challenges and skills required in this new venture. It explores the balance between fast-paced content creation and the slower, deliberate process of building a physical business, all while addressing themes of burnout and the desire for independent success. The speakers reflect on the unique design considerations of the coffee shop and its connection to their online presence without becoming dependent on it for survival.
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