403: Turning Your Podcast into a Deeper Platform for Courses, Your Book, and Speaking

This session is the second part of a series called “Podcasting for Therapists.” You can check out the first part of the series on launching your podcast with this link. Today’s focus is on what happens after you launch your podcast. More specifically, how do you strategically and thoughtfully turn your podcast into a platform that leads to more income, impact, and invitations to do the work that lights you up? This is an aspect of podcasting that is often overlooked. You start a podcast to serve others, but it gradually becomes a bridge to other opportunities, like online courses, book deals, speaking gigs, retreats, and relationships you could have never imagined. If you’ve ever wondered if you can really build a business through a podcast, this episode is your roadmap!

You’ll Learn:

• There was no grand vision or monetization plan when I began back in 2015.
• The #1 recurring question I’m asked: “How did you launch a podcast?”
• My journey into online courses—how it began and grew (To date, that first course has generated over $340,000 in revenue!)
• The STC podcast, which started with just the basics in my home office, was the foundation to show people they could trust me.
• My view of a podcast as a “channel of authenticity,” when it’s built with care and intention
• 3 anchors for turning your podcast into a platform:
• Listen closely to what your audience asks for. 
• Create soft invitations, not hard pitches.
• Build systems behind the scenes.
• My approach to calls-to-action at the end of each podcast episode (invitation-based, not pressure-based)
• Want to know more about starting YOUR podcast? Check out our FREE Podcasting Workshop. 

Resources:

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Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

Mentioned in this episode:

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