TTP Micro Episode: Why Most Home Services Marketing Strategies Fail

🚀 Why Most Home Services Marketing Strategies Fail | To The Point Home Services Podcast 🎙️

In this micro episode, we're diving into one of the biggest challenges in home services marketing—why so many strategies fail and what you can do to fix them! 🔥

Chris shares insights from years of experience in home services digital marketing, breaking down key metrics, tracking issues, and agency communication failures that could be holding your business back. Whether you're working with a marketing agency or handling things in-house, this episode will help you take control of your marketing accountability.

Key Takeaways:

✅ Why tracking the right metrics is crucial for success 📊

✅ How to determine if it's an agency problem or a you problem 🤔

✅ Understanding cost per lead, booking rate, and conversion rate for real results 💰

✅ The importance of clear communication with your agency & internal team 🗣️

✅ Common mistakes business owners make when analyzing marketing data 🔄

This episode is packed with actionable insights that could transform how you approach marketing for your home services business. Don't leave your success to chance—start making data-driven decisions today!

🎧 Listen now and level up your marketing game!

🔥 Join the Conversation!

💬 Drop a comment below—what’s the biggest challenge you face in home services marketing?

📢 Share this episode with a fellow business owner who needs to hear this!

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📌 Timestamps:

00:00 - Introduction & the inspiration behind this episode

02:15 - The biggest question from RYNOx: Why marketing strategies fail

05:30 - Is your marketing agency failing you—or is it a "you" problem?

08:45 - The key metrics you must track (cost per lead, booking rate, and more)

12:10 - The importance of knowing where your leads are actually coming from

16:30 - How agencies can manipulate data & why tracking accuracy matters

21:00 - The shocking truth about lead attribution & internal team accountability

25:45 - Common mistakes business owners make when analyzing their marketing data

30:20 - Why great communication with your agency is non-negotiable

35:10 - The role of transparency & how to build trust with your marketing partner

40:05 - How to scale your home services business with the right marketing strategy

44:30 - Final thoughts & a challenge for listeners