EPISODE 086: Creating Cohesive Content To Increase Customer Conversion

Interview with Mark de Grasse - President and General Manager of Digital Marketer

Content strategist Mark de Grasse is focused on holistic, sincere methods of marketing and management. Since the middle of the 2000s, Mark has worked in the field of content development, producing tens of thousands of articles, graphics, videos, and podcasts. He is currently Digital Marketer's president and general manager. Listen to him talk about tried and tested methods to drive profitable customer action and create content that has an impact.

On the Menu: 

• The impact of visual content in accelerating the buyer journey for potential customers
• Hyper personalization in marketing
• Balancing promotional intent with customer intent
• The importance of adhering to trends
• How to leverage data sources other than 3rd party cookies to create targeted content
• Tips to rank higher on Google in 2022