Keys To The Shop : Equipping Coffee Shop Leaders

ROR #23 : How to Close the Industry-Consumer Flavor Gap w/ Phil Beattie, Dillanos Coffee Roasters

Jun 20, 2023
Phil Beattie, an industry leader with over 20 years at Dillanos Coffee Roasters, dives into the coffee culture's evolution and the essential connection between consumers and roasters. He discusses the disconnect between industry jargon and consumer preferences, advocating for more accessible communication. Phil highlights the importance of embracing diverse flavors while avoiding coffee snobbery. He emphasizes nurturing relationships across the coffee supply chain to enhance understanding and enjoyment, ultimately bridging the industry-consumer flavor gap.
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