ROR #23 : How to Close the Industry-Consumer Flavor Gap w/ Phil Beattie, Dillanos Coffee Roasters
Keys To The Shop : Equipping Coffee Shop Leaders
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The Evolution of Coffee Culture
This chapter explores the transformation in coffee quality and consumer perception over the last 23 years, highlighting the shift toward high-quality green coffee and the importance of relationships with producers. It emphasizes effective communication between roasters and consumers to bridge the gap in expectations while advocating for a diverse range of offerings in specialty coffee. The discussion critiques coffee snobbery and promotes an inclusive appreciation for different tastes, balancing consistency with the need for exploration in coffee flavors.
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Transcript
