Many of the duties of a leader require her or him to be a good storyteller and salesperson. In essence, a leader is always trying to sell something. Whether it is trying to get everyone to buy into their vision, trying to get everyone to buy into a change the organization is executing, trying to get buy-in on an initiative from key stakeholders, trying to inspire and motivate their teams, trying to get their people to give their utmost effort. A leader is always trying to sell something and get buy-in from their teams. Leadership to a large degree is about salesmanship.