While CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight into what will drive success when it comes to rolling them out.
In this CMO Series episode, James Barclay invites Karen Wilcox, President of Marketing Speaks, to discuss the crucial role of BDMs in launching new programs and how CMOs can best support them.
Karen and James Cover:
- The role of a BDM in the successful rollout of a new program
- The degree of involvement BDMs should have in the early stages of a program change or rollout of a new initiative
- How can BDMs effectively gauge initial attorney interest to a new program or technology rollout
- Examples of projects where BDMs played a key role in the success of the project
- Implementation hurdles BDMs might face and how can CMOs help manage them
- Key tactics or strategies that help BDMs contribute most effectively
- Advice for a CMO stepping into a change management role
Passle CMO Series Podcast