Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI

The Expertise Trap: When Your Signature Skill Becomes Your Biggest Bottleneck with Jeremy Enns

Sep 16, 2025
Jeremy Enns, founder of Podcast Marketing Academy, shares his journey from doing numerous podcast audits to facing burnout. He discusses how focusing on fewer, higher-priced audits can create a calmer workflow. The conversation dives into the importance of structured value delivery and reframing audits as a year-long program. Jeremy also reveals strategies for communicating unique value and embracing scarcity in service offerings, aiming for sustainable growth without overwhelming himself.
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ANECDOTE

53 Audits Led To Burnout

  • Jeremy delivered 53 deep podcast audits in a year and nearly burned out from the workload.
  • Each audit took ~10 hours of listening, analysis, and a 1–2.5 hour recorded Loom, creating a personal bottleneck.
INSIGHT

Synthesis Is The Audit’s Core

  • Deep synthesis across listening, packaging, and business context is the audit's core value.
  • Splitting analysis across people weakens the necessary holistic understanding and actionable recommendations.
ADVICE

Do Fewer, Charge More

  • Do fewer audits and charge more to protect your time and mental bandwidth.
  • Jeremy reduced capacity and raised prices to aim for half the audits and better balance.
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