Sounds silly, I know, right? Why would companies do things that turn customers away - especially when those customers are the customers they would want?

David Avrin, author of "Ridiculously Easy to Do Business With : A practical guide to giving customers what they want--when and how they want it" joins me on "The Business Storytelling Podcast" to talk about that.

Join us.

Grab a copy of his book here: https://amzn.to/3z3I2XZ