Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands Tyler Morgan (BFG Partners): How His Passion for Health & Wellness Led Him Into CPG, Changes During COVID, and The Evolution of BFG
Feb 18, 2021
32:45
My guest today is Tyler Morgan, Vice President at BFG Partners. BFG Partners invests in entrepreneurs that build exceptional businesses in the better-for-you food, beverage, and consumer products space. Some of their investments include Olipop, Quinn Snacks, and Bear Naked. I really enjoyed my time with Tyler where we discuss his due diligence process, effects of COVID within CPG and the evolution of BFG. Without further ado, here's Tyler.
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A couple of books that inspired Tyler:
Ship of Gold in the Deep Blue Sea by Gary Kinder
Endurance: Shackleton's Incredible Voyage by Alfred Lansing
Some of the questions I ask Tyler -
- What was your initial attraction to consumer products?
- Wellness in hospitals
- What was your interest when it came to investing and venture capital?
- Tell me a bit about BFG it seems like you did a rebrand. What are your focus areas?
- Why did you expand to invest in other consumables?
- What are some current trends that you're most interested in? Food as medicine
- There are so many brands out there since it's never been easier to start a brand then at any other point in time. What's your evaluation process to judge if a brand might be able to cut through the noise?
- Walk me through your due diligence process?
- What makes a compelling brand?
- What's one thing you would change about Venture capital?
- Do you only invest in brands that have an online presence?
- in store demoing
- What's one thing that you would change about venture capital?
- Do you only invest in companies that are DNVBs or do invest in companies that are already in retail?
- What's one book that inspired you personally and one book that inspired you professionally?
- What's the best piece that you've received?
- What's one piece of advice to founders?