Artists, songwriters and music rightsholders can now free up capital using their music in so many ways, and the old days of simply seeking advances from labels or publishers are long-gone.

Sound Royalties provides a way to access tomorrow's music income today: over a decade ago the company pioneered a funding model they call “creative-friendly music finance”, where the company fronts money to artists and rightsholders based on future earnings from streaming – and other sources.

Those artists or rightsholders can then use that money to further develop their careers, and then even return to Sound Royalties for more capital – at a new valuation that reflects their newly-developed success.

In this Music Ally Focus episode, made in collaboration with Sound Royalties, Music Ally's Joe Sparrow met with CEO and founder Alex Heiche in London –and spoke about what he’s learned from ten years of offering new funding solutions, the new income streams that the company is offering advances for, and what future developments he sees in a world where capital is routinely raised in this way.

Sound Royalties: https://soundroyalties.com

Music Ally Co-Labs: ⁠musically.com/music-ally-co-labs