In episode #1095, we discuss when you should upgrade your content. Tune in to hear when and how content should be improved upon.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When You Should Upgrade a Piece of Content
[00:57] Upgrading means making your content better.
[01:10] Better can mean more thorough or more relevant.
[01:45] Using SEMRush, you can look at the top pages and see their stats.
[02:31] You can upgrade manually.
[02:50] Let us know what your roadblocks are to upgrading your content.
[03:30] Within 30 days of upgrading, you should see results.
[03:45] Look at the head terms for which you rank and weave the long-form versions into the content.
[04:41] That’s it for today!
[04:47] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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