30 Minutes to President's Club | No-Nonsense Sales #523 - How Top Sellers Find the Real Decision Makers in Deals | Kam Germany
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Nov 13, 2025 Kam Germany, a sales leader and expert in closing intricate deals, shares invaluable insights on navigating multi-stakeholder sales. He emphasizes the importance of identifying shadow decision makers who truly influence outcomes. By inciting one-on-one breakout meetings, he reveals how to uncover real pain points and foster internal advocates. Kam also advises on connecting each stakeholder’s concerns to overarching business goals during demos and pre-planning engaging questions to stimulate meaningful dialogue, ultimately driving alignment and success in deals.
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Find The Shadow Decision Maker
- The person with the most influence isn't always the highest title; watch who connects pain to business impact.
- That connector is the 'shadow decision maker' who actually moves deals forward.
Incite The Riot With One-On-Ones
- Schedule short one-on-one meetings with every stakeholder before the demo to surface real pain and give each person a voice.
- Use those sessions to collect issues and tailor the upcoming demonstration directly to their needs.
Be Coachable Before The Executive Meeting
- Before presenting to executives, rehearse the presentation with your champion and pitchfork people to learn preferences and objections.
- Let them pick apart your deck so you enter the final meeting coachable and confident.